Fall is not known for being the best time for sales.

In fact, because the holidays and the New Year come one after another, most salespeople expect their numbers to dwindle down to nil as December ends.

This time of year, we could all use a little boost – some motivation to keep our momentum going through the slow season.

Just because it’s Fall doesn’t mean you have to cop out!

As such, here are 7 ways to keep going, keep selling, and enjoy more success as a fresh year moves in.

If you need extra inspiration, we have a podcast that covers this topic right here. Listen in and read up for some timely advice.

7 Corporate Sales Training Tips to Keep You Soaring

1. Use This Time to Prime Your 2018 Sales

Most people don’t make buying decisions on the spot, or instantaneously. Instead, buying decisions often happen weeks or months before the buyer takes action.

With the new fiscal year approaching, many companies will not have an approved budget until after we hang up the 2018 calendar.

This is why it’s important to keep selling at this slow time – and sell hard.

In essence, you’re priming your buyers for a sale that will close a few weeks or months into the future. When the budget is ready, they will be, too.

2. Build New Client Relationships

The holiday season is the perfect time to build new client relationships. There are tons of themed events and parties where networking is easy. People are feeling more generous and giving, too.

Take advantage and set up “meet and greet” or “lunch and learn” meetings where you can build up those essential connections.

3. Keep Prospecting Steadily

Since so many other salespeople think of Fall as a “dead zone” for sales, you have a golden opportunity to get ahead.

Instead of sitting back and expecting dormancy, make those phone calls and send those emails. No matter the season, prospecting is something you should do daily.

4. Get Excited Again

Your feelings about the product you’re selling will affect your sales. It’s as simple as that. If you’re not excited, you’ll have a harder time getting clients excited, too. Combat this by reigniting your fire.

Think back to what excited you about the product when you first started selling it. Tap into that. If it helps, listen to upbeat music on your drive to work, put up positive reminders, or change your desktop to something that motivates you.

5. Do Some CRM Housekeeping

Out-of-date sales tools and data are no help to anybody. It’s important to clean house every once in awhile to keep the ship running smoothly. Make sure your data is updated, your accounts are in order, and you aren’t hanging on to dead accounts.

6. Focus on Your Professional Development

If you still have some downtime, invest in your professional development.

Here are a few ideas:

• Read a great sales book and learn something new. There are lots of lists online to pull from, like this one from Inc.
• Scour the internet and find inspiring sales or management videos. Look for ones that cover your weak points so you can learn and grow.
• Consider hiring a sales coach or enrolling in corporate sales training to truly hone your skills and make the most of them.

7. Create a Client “Wish List” for 2018

Who would you love to add to your client accounts in 2018? Create a list and make goals to nab these clients. Research them, then create a sales marketing plan to reach them.

It’s great to keep setting goals and reassessing old ones. Measure your progress, celebrate your victories, and remember to keep working hard to reach your targets.

Autumn Doesn’t Have to Be Slow for Sales

Forget the myth that the Fall season is a slow time of year for sales. Instead, bust through it and create your own forward motion.

The holiday madness and the drearier weather can contribute to lags, but you don’t have to let these perceived roadblocks win.

All you need is an attitude shift and some determination to steamroll through a slow Fall.

If you could use some extra pushes, teaching, or motivation for your sales gig, reach out to my team for help. We can inspire you to do great things with corporate sales training and coaching.