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Latest Sales Training Articles

The Death of the Elevator Pitch

For years, salespeople were taught to perfect their elevator pitch. You know the drill. You get on an elevator with someone on the first floor, and by the time you reach the 10th floor, they know who you are, what your company does, what you sell, and why they should care. That was the old […]

How to Sell Value in a Price-Focused World

One of the things I coach salespeople on all the time is how to sell value when we live in a very price-focused world. Buyers are looking at price. Comparing price. Questioning price. And when your product, advertising package or service costs a little more than the competition, it can become very easy for the […]

Become a Pipeline Management Monster

Most salespeople think pipeline management is about one thing: bringing more new business into the pipe. That matters, of course. You always need new opportunities. You always need fresh prospects. You always need deals moving forward. But here is the mistake too many sales teams make. They spend all their time watching what is coming […]